Content marketing in the UK: 2013 benchmarks, budgets, and trends
21 Mar 2013
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As you delve into the research, you will see that UK B2B and B2C marketers deal with content differently. B2C marketers use a greater number of tactics – particularly mobile – and outsource content creation more frequently. On the other hand, B2B marketers allocate more budget to content marketing and tailor their content more frequently.