Financial services tracking report 2013 | DMA

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Financial services tracking report 2013


As consumers start to tentatively re-enter the market for financial services, there is a growing risk of a knowledge gap emerging. Consumers say that regular advertising is not important to them (suggesting they remain partially “blind” to the messages providers are putting into the market) and increasingly say they can’t find unbiased advice (almost certainly due to a decline in the number of independent financial advisers).

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