Infographic - Financial services tracking report 2013

Banks' marketers are failing to capitalise on financial product cross-selling opportunities with existing customers, new research published today (7 March 2013) by the DMA reveals.

According to the findings of the joint DMA / fast.MAP 2013 Financial services tracking report, which polled 2,494 UK adults, consumers hold an average of just two financial services products with their main bank, with 65% holding a current account and 50% holding a savings account. Recent research conducted by Deloitte found that three in five consumers use at least six financial services products.

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