Infographic - Financial services tracking report 2013

This article is written by MBA Group Ltd.

Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to 41% in 2022.

As the year races forward, financial services marketers and CRM professionals face significant shifts that demand a re-evaluation of strategies. Here are the approaches currently topping the agendas of financial services marketers.