31 Jul 2012
Member ContentPutting a price on direct marketing
Putting a price on direct marketing is the most comprehensive research to date into direct marketing industry’s financial contribution to the UK’s economy. The report puts a figure on the volume of sales direct marketing generates, assesses how much companies are spending on direct marketing,...
31 Jul 2012
Infographic - Putting a price on direct marketing
The Direct Marketing Association commissioned this report Putting a price on direct marketing 2012. It is the result of the most extensive original research into the economic impact and the value of direct marketing in the UK undertaken to date. This infographic summarises the report's key...
20 Jun 2012
Infographic - Data privacy: What the consumer really thinks
The Direct Marketing Association (DMA UK Ltd) commissioned a study titled Data privacy: What the consumer really things, from the Future Foundation, an international consumer insight and trends consultancy in early 2012. The main results are presented in this infographic.
18 Jun 2012
Member ContentData privacy: What the consumer really thinks
The meaning of privacy is changing Whilst the concept of privacy remains important to individuals - and one that they are still largely concerned to protect - this study confirms that notions of privacy continue to evolve in response to the spread of new digital technologies and the...
21 May 2012
Infographic - Consumers' perspective on social media marketing via mobile
DMA's Mobile Marketing Council conducted an online survey using TolunaQuick to understand consumers' attitudes towards brand interaction on social media websites via their mobile. The results of the survey are presented in this infographic.
17 May 2012
Member ContentNational client email report 2012
Executive summary • The strategic value of email marketing increased in 2011, with over 90% of respondents rating it as strategically important or very important to their business. • Email marketing accounted for 10% or less of the marketing budget in almost half of businesses...