25 Oct 2012
Infographic - Email tracking report 2012
Consumers are the ultimate judges of how well the email marketing industry is performing. That’s why the annual email tracking report jointly commissioned by the Dma, fast.maP and alchemy Worx provides such valuable insight for marketers: it tells us what consumers really think of the...
22 Aug 2012
Member ContentNational email benchmarking report 2011
Welcome to the DMA’s National email benchmarking report 2011 which once again provides tremendous insight into the current trends of the UK’s email marketing landscape. This report highlights the massive contribution the email channel is making to the bottom line in these difficult economic...
17 Aug 2012
Member ContentInserts industry report Q3 & Q4 2011
2011 saw the inserts market bounce back with a vengeance. The whole market, as measured by the DMA Inserts Council, was up by 6% from 2010. Four out of the five inserts sectors which were measured experienced positive growth in 2011: Daily newspapers, Sunday newspapers, Saturday supplements and...
31 Jul 2012
Member ContentPutting a price on direct marketing
Putting a price on direct marketing is the most comprehensive research to date into direct marketing industry’s financial contribution to the UK’s economy. The report puts a figure on the volume of sales direct marketing generates, assesses how much companies are spending on direct marketing,...
31 Jul 2012
Infographic - Putting a price on direct marketing
The Direct Marketing Association commissioned this report Putting a price on direct marketing 2012. It is the result of the most extensive original research into the economic impact and the value of direct marketing in the UK undertaken to date. This infographic summarises the report's key...
20 Jun 2012
Infographic - Data privacy: What the consumer really thinks
The Direct Marketing Association (DMA UK Ltd) commissioned a study titled Data privacy: What the consumer really things, from the Future Foundation, an international consumer insight and trends consultancy in early 2012. The main results are presented in this infographic.