16 Oct 2015
Customer Acquisition Barometer 2015 - Infographic
The Customer Acquisition Barometer 2015 - how, where and why consumers can be turned into customers in 2015
15 Oct 2015
Member ContentIntroducing the Customer Acquisition Barometer 2015
The Customer Acquisition Barometer 2015 - consumers get stricter as marketers become more lax
30 Jun 2015
Data privacy 2015: what the consumer really thinks
It is crucial that brand strategists, futurologists and government regulators keep up to date with fast changing attitudes to privacy
06 May 2015
Email performance in snapshot
With average ROI for email campaigns rising 53% to £38 for every £1 spent in 2014, we show how email’s performance is improving in our infographic, produced using research from the DMA and DBS Data
17 Apr 2015
Email ROI increases 53% to - £38 compared to 2013 thanks to new techniques and approaches
ROI for email campaigns rose 53% to an average of £38 for every £1 spent in 2014, according to the DMA’s latest National Client Email report, published today
25 Mar 2015
Member ContentMail Matters
Mail is a proven medium, and technological developments mean it can work harder than many marketers assume