11 Feb 2016
Customer Acquisition Barometer 2015 focus group videos
Video highlights of focus groups of marketing experts for the Customer Acquisition Barometer 2015
15 Dec 2015
Our survey says...
Marketers and consumers have had their say on email marketing both here in the UK and in a wider global context.
11 Dec 2015
GDMA 2015 results: data's the key, but more measurement and attribution needed
The second annual Global Review of Data-driven Marketing and Advertising (GDMA) groups tracked 3,000 marketers across 17 countries. The trend? That “customer centricity” drives global efforts
10 Dec 2015
GDMA infographic: optimism, customers and data
The results are in. The annual survey of international DMA groups has shown the latest one-to-one trends that concern the globe, and the trends are towards customers, data, and businesses are optimistic
09 Dec 2015
DMA membership survey
How are we doing? It's the question we're asking you - please take our survey so we know what you think of us, so we can do what we do. But better.
09 Dec 2015
Contact centres - we want your views
If you use or have ever used contact centres as part of a marketing campaign, we want to hear from you