16 Dec 2014
Member ContentContent marketing in the UK: 2015 benchmarks, budgets, and trends
Welcome to the third annual Content Marketing in the UK 2015: Benchmarks, Budgets, and Trends. This year, we look at how UK for-profit marketers (both B2B and B2C) approach content marketing as compared with last year.
09 Dec 2014
Member ContentNational email benchmarking report - November 2014 edition
The latest National email benchmarking report, the only pan-ESP benchmarks for email metrics in the UK, provides UK email marketers with valuable insights into current UK email marketing trends and it yet again highlights the continued importance of email in the marketing mix
10 Nov 2014
New report: âData matters!â say marketers and advertisers worldwide
A new report published by GlobalDMA in partnership with the Winterberry Group that surveyed a panel of 3,000+ of the world’s advertisers and marketers affirmed the tremendous importance of data to their efforts, kicking off the premier edition of a study that’s the first of its kind—and the...
04 Nov 2014
Infographic - Inside the email paradox of more interaction but fewer clicks
This infographic of the Email tracking report 2014 reveals that multi-screen usage is leading more consumers to switch channels when making a purchase - meaning marketers must invest in more resources to keep track.
04 Nov 2014
Member ContentEmail tracking report 2014
The Email tracking report 2014 reveals that multi-screen usage is leading more consumers to switch channels when making a purchase - meaning marketers must invest in more resources to keep track
27 Oct 2014
Member ContentInserts and third-party inserts industry report H2 2013
The DMA Inserts Council monitors insert volumes across all major UK magazines, newspapers and, from 2011, third-party mailings. The report is a useful tool used by media owners, media agencies and clients to gauge trends within the inserts industry.