27 Nov 2015
The Global Review of Data-Driven Marketing and Advertising (DDMA)
3,000 experienced marketing and advertising practitioners - spanning 17 global markets - give their views on the state of DDMA.
24 Nov 2015
Member ContentThree reasons you should look again at your email campaigns
New research from the DMA and dotmailer shows that if consumers choose not to take the click in your emails (and they often don't) then three things need to happen
16 Oct 2015
Customer Acquisition Barometer 2015 - Infographic
The Customer Acquisition Barometer 2015 - how, where and why consumers can be turned into customers in 2015
15 Oct 2015
Member ContentIntroducing the Customer Acquisition Barometer 2015
The Customer Acquisition Barometer 2015 - consumers get stricter as marketers become more lax
30 Jun 2015
Data privacy 2015: what the consumer really thinks
It is crucial that brand strategists, futurologists and government regulators keep up to date with fast changing attitudes to privacy
06 May 2015
Email performance in snapshot
With average ROI for email campaigns rising 53% to £38 for every £1 spent in 2014, we show how email’s performance is improving in our infographic, produced using research from the DMA and DBS Data