06 May 2015
Email performance in snapshot
With average ROI for email campaigns rising 53% to £38 for every £1 spent in 2014, we show how email’s performance is improving in our infographic, produced using research from the DMA and DBS Data
17 Apr 2015
Email ROI increases 53% to - £38 compared to 2013 thanks to new techniques and approaches
ROI for email campaigns rose 53% to an average of £38 for every £1 spent in 2014, according to the DMA’s latest National Client Email report, published today
25 Mar 2015
Member ContentMail Matters
Mail is a proven medium, and technological developments mean it can work harder than many marketers assume
16 Dec 2014
Member ContentContent marketing in the UK: 2015 benchmarks, budgets, and trends
Welcome to the third annual Content Marketing in the UK 2015: Benchmarks, Budgets, and Trends. This year, we look at how UK for-profit marketers (both B2B and B2C) approach content marketing as compared with last year.
09 Dec 2014
Member ContentNational email benchmarking report - November 2014 edition
The latest National email benchmarking report, the only pan-ESP benchmarks for email metrics in the UK, provides UK email marketers with valuable insights into current UK email marketing trends and it yet again highlights the continued importance of email in the marketing mix
10 Nov 2014
New report: âData matters!â say marketers and advertisers worldwide
A new report published by GlobalDMA in partnership with the Winterberry Group that surveyed a panel of 3,000+ of the world’s advertisers and marketers affirmed the tremendous importance of data to their efforts, kicking off the premier edition of a study that’s the first of its kind—and the...