11 Dec 2015
GDMA 2015 results: data's the key, but more measurement and attribution needed
The second annual Global Review of Data-driven Marketing and Advertising (GDMA) groups tracked 3,000 marketers across 17 countries. The trend? That “customer centricity” drives global efforts
10 Dec 2015
GDMA infographic: optimism, customers and data
The results are in. The annual survey of international DMA groups has shown the latest one-to-one trends that concern the globe, and the trends are towards customers, data, and businesses are optimistic
09 Dec 2015
DMA membership survey
How are we doing? It's the question we're asking you - please take our survey so we know what you think of us, so we can do what we do. But better.
09 Dec 2015
Contact centres - we want your views
If you use or have ever used contact centres as part of a marketing campaign, we want to hear from you
27 Nov 2015
The Global Review of Data-Driven Marketing and Advertising (DDMA)
3,000 experienced marketing and advertising practitioners - spanning 17 global markets - give their views on the state of DDMA.
24 Nov 2015
Member ContentThree reasons you should look again at your email campaigns
New research from the DMA and dotmailer shows that if consumers choose not to take the click in your emails (and they often don't) then three things need to happen