12 Jun 2017
Long lasting deliverability using customer lifecycle & engagement
So, you have cleaned up your list, crushed your content and now you are delivering emails. You are in email marketing nirvana. But a few months have gone by and engagement is dropping? Now so is my deliverability! Is this all of my effort down the drain?
07 Jun 2017
Alumni are changing and so is your database
Those days where I had my first chance at an independent life and got to live in a brand new place with my friends seems like it was just yesterday. So when I get an email from my old university giving updates, I get a little warm fuzzy feeling.
06 Jun 2017
GDPR Consent: Channel Choice and Priority.
It may come as a given but, overall consent tends to increase, as you offer your customers greater flexibility. A higher level of overall consent can be achieved if people are offered a choice of channel.
06 Jun 2017
The UKâs opt-out for telemarketing is under the threat
Hard-line positions in the EU could mean an opt-in consent is required
02 Jun 2017
Customer Service is Part of the Customer Experience | Alterian at Utility Week Live 2017
Simon James discusses the talks and trends from Utility Week Live 2017, including the utilities industry's lag behind others in customer experience._59318aa6da5e1.jpg)
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30 May 2017
Wicked Ways With Direct Mail
Helping customers to get the most out of their direct mail campaigns.
26 May 2017
How Digital Print is changing Direct Mail
We interview our very own Digital Print Manager, David Leitch for his insights into the Xerox Trivor printer and how printing technology is changing the face of Direct Mail in today’s digitally focused world.
12 May 2017
Younger Generations Demand More from Customer Experience- Blog
Do you remember the days when marketing communications and brand awareness revolved around newspaper sponsorships and the occasional direct mail piece? Being a 90s baby, I do not. I have been brought up in an era of digital innovation, which is technologically advancing at an exponential rate....
10 May 2017
BREAKING NEWS - The Three Pillars of Consent
After years of researching hundreds of consent statements, we now know what factors most influence consent.