03 May 2017
Itâs time to tackle the GDPR elephant in the room
Sarah Hooper, Planning and CRM Communications Director at Amaze One discusses why it's time for businesses to tackle the GDPR elephant in the room. Originally published on Fourth Source: bit.ly/2oxNyw8
03 May 2017
Do you understand me?
I’ve been reading up recently on how to formulate an article that, firstly, anyone would take the time of day to read, and secondly, something that would appeal to everyone across all spectrums and verticals.
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02 May 2017
The Importance of Data Checking
A general election gives us all a reminder to think about the imporantance of checking data.
02 May 2017
Are your marketing emails going to the right inboxes?
It's the age old question we email marketers ask ourselves time and time again. Are the marketing comms we're producing even making it to the inbox of our chosen prospects? With the GDPR uproar and PECR review, email deliverability has taken a bit of a backseat as we understand where the future...
02 May 2017
Infographic: "It aint what you say itâs the way that you say it, that's what gets results" when it comes to Direct Mail permission statements
Recently commissioned research highlights how the wording of permission statements for direct mail impacts on a consumer’s willingness to share their data.
24 Apr 2017
Howard Hunt improve efficiency with Imprint-MIS and matchIT integration
Howard Hunt aim to set the benchmark in speed and scale for direct mail campaigns.
24 Apr 2017
A Day in the Life of a Solutions Consultant
Adrian Mills, Solutions Consultant at CRMT, AKA 'The Problem Solver' gives us an insider’s view of his role and an insight into the world of marketing automation technology, plus predicts the next big thing in Marketing!
24 Apr 2017
Is it time for a spring clean?
It’s that time of year again, when the mornings and evenings get that lighter and the daffodils make an appearance. Talking of change, isn’t it time we dusted off the cobwebs and breathed some life into the data hiding inside our CRM systems?
24 Apr 2017
How Artificial Intelligence Can Improve Customer Experience
For some, artificial intelligence (AI) can seem like a mysterious entity. In this blog we’ll be looking at exactly what AI is (in layman terms), and more importantly how we can use it for customer experience (CX).