07 Aug 2017
New Data Protection Bill will strengthen UK data protection law
The GDPR will be implemented in the UK with the new Data Protection Bill
02 Aug 2017
Deliverability Insights from the BT postmaster
The Direct Marketing Association's (DMA) Email Council had the chance to talk with Simon Dawes head of product for BT, providing insight on how BT manage inbound mail and provide advice on how to marketers can find the way to the inbox
01 Aug 2017
Autistic Spectrum Conditions in the Workplace
A look into the benefits hiring an individual with autism has for your company including the adjustments you might need to make.
27 Jul 2017
Door Drops Aren't Going Anywhere in this digital age
Helen Sawyer is Client Director at The Leaflet Company, the UK’s largest Door to Door distribution specialist, so is well placed to understand the intricacies of the medium. You can read her full thought piece here
25 Jul 2017
Make Customer Engagement the bedrock of your business
Marketeers and Brand managers around the world ask themselves this important question on a regular basis “What keeps a customer coming back to a brand”? So what do buyers love about the brands they purchase? What keeps them loyal and returning for more?
20 Jul 2017
Door drops are building blocks for brands, says WDMP's Gavin Wheeler
More of the UK’s best business minds have come together to discuss the role of door drops in the modern marketing mix
17 Jul 2017
Increase in third party inserts stems media decline
Third-party distributions grow and magazines remain resilient, while newspaper inserts continue to decline, according to latest figures from the DMA’s Annual insert industry report 201714 Jul 2017
The Digital Revolution has Empowered Paper
For this week’s foray into the world of door drops, we’re picking the mind of Melanie Welsh, Executive Planning Director at marketing agency Havas helia
13 Jul 2017
Digital Semantics of Direct Mail â The language of the way we work
We’ve lifted the mystery with our direct mail dictionary for digital natives; your comprehensive guide to the semantics of the world’s most powerful marketing tool.