12 Jul 2017
Consent is Power!
With the near approaching enforcement of GDPR in May 2018 pressure is building within both marketing and legal teams, ensuring consent is optimised before this dreaded day…
03 Jul 2017
GDPR and B2B marketing; will you be starting again from scratch in May 18?
I’ve been hearing some scary stuff lately, from businesses saying (or should that be praying) that GDPR will never happen, to those who are bracing themselves for a day one scenario. The polar views have one thing in common; lack of understanding of what needs to be done to comply. In this blog,...27 Jun 2017
Conflicted consumers are loyal, but always looking for a deal
Half of consumers tend to remain loyal to brands they like, but the vast majority still spend time researching products to make sure they get the best deal, according to DMA research
26 Jun 2017
Data8 acquires Box Data Limited with immediate effect
Data8 Limited, award-winning data quality management company, is pleased to announce today that it has acquired Box Data Limited.
21 Jun 2017
IDM training: Learn the GDPR basics
Not your usual GDPR training session. Spend an evening - Thursday 20 July - in the engaging company of iCompli director Duncan Smith as he brings to life the rich opportunities that abound for marketers who get data-shipshape before the May 2018 GDPR deadline - with discounted price for DMA...
20 Jun 2017
Those who can, CANNT
CANNT is the international alternative to the Cannes Lions. So, when the big cheeses jet off to Cannes to bathe in rosé, get sunburnt and sing each other’s praises, the busy bees who make all the awesomeness happen, stay home. Join in the fun here.
16 Jun 2017
Why consent should be on your mind right now
The GDPR sets a rather high standard for consent and places more control in an individual’s hands. Here’s a brief overview on consent and why it’s so important to have it in the run up to the GDPR.
15 Jun 2017
2017 Home Shopping Trends Report.
This recently released report shows 2016 was a good year for the home shopping sector.
13 Jun 2017
Curiosity Marketing
Curiosity killed the regular marketing activity: How to increase your direct mail impact effectively.