06 Jun 2018
Do this before you send a direct mail campaign
If you haven't heard about GDPR and "legitimate interest" then WOW, just WOW. I'm not going to bore you with a long article about the do's and don'ts but instead offer advice on how to get better results from your campaign.
06 Jun 2018
Who are vulnerable consumers and how can you learn to recognise their needs?
Evidence suggests that over 25 million people in the UK may be in a state of vulnerability. Training experts, Elaine Lee and Jacqui Crawley, explain how their masterclasses can help you to identify them and improve their customer experience..png)
01 Jun 2018
HMRC challenges the zero rating of some online charity advertising
It has been reported that HMRC is challenging the applicability of the VAT zero rating for advertising on third party platforms, particularly via social media such as Facebook.
31 May 2018
How to prepare for GDPR - What we're doing
We are all subject to the regulation changes and the restrictions that come with them. So this article is written to demonstrate some of the ways in which we introduced our GDPR strategy, to show that we ‘practice what we preach’.
30 May 2018
Marketing Consent Research: Does Quantity Equal Quality?
Many businesses are taking steps to limit the amount of their database they are likely to lose the right to contact when asking them for marketing consent under GDPR.
24 May 2018
Safeguarding Your Brand Reputation Throughout The Direct Mail Process
To help you better understand how the end-to-end Direct Mail process works, we present our simple guide to Direct Mail, divided into six key stages.
23 May 2018
Post GDPR to do list: #1 Increase the size of my engaged email database
If your company decided or needed to seek re-permission for email sends you will now be witnessing the major impact on your database volume. So, to give you some hope post GDPR, here’s 3 steps to help create your acquisition strategy.
23 May 2018
How To Power Up The Results Of Your B2B Target Marketing Activity
Once you have perfected your content and are ready to deliver it to your target audience, how do you stand out, impress them and ensure your message is retained?How do you ensure your marketing message is seen by your target audience, in the right place, at the right time and in the best...
23 May 2018
DMA Talent's Creative Data Academy returns to Scotland
Creative Data Academy is returning to Edinburgh for it's second year from 26-28 June, where 30 talented students will embark upon a mission to find their place in the data and marketing industry.