29 Jun 2018
timeTo - Code of conduct
Time to change things for the better. The DMA are in full support of the new #timeTo code of conduct, launched in response to an industry-wide report on sexual harassment in the UK advertising and marketing.
28 Jun 2018
Student Marketing Competition Finalists Announced
After a rigorous judging process the three finalists for this year’s Student Marketing Competition sponsored by Royal Mail, have been selected.
27 Jun 2018
Brand Research and Insights - Do I know you?
Brand research is a rather big term that covers a lot, for example de-mystifying things such as concept testing and customer’s expectations. However, it is often dismissed due to time and budget.
26 Jun 2018
Loyalty is dead. Long live loyalty.
Customer engagement agency TMW Unlimited hosted its 12th Influence Session, exploring how both the consumer and brand relationship to loyalty has radically changed over the past decade and introducing current tactics for success in this space.
25 Jun 2018
Testing Marketing Campaigns - Ask your audience
Testing marketing campaigns will help you get your messaging and creatives right for every target audience and purpose. Good campaigns can cut deep to the consumer and engage them in content that is harmonious with their thoughts and beliefs.
21 Jun 2018
Nobody panic
British summertime, news from the French Riviera and 10 questions you always wanted to ask a hooligan. The worth-a-mentions this week, as told by DMA writing manager, Rosanne Stewart.
19 Jun 2018
Google's changed SEO. We share what you need to know.
For our next Breakfast Club on the 19th July we’ll be answering three key SEO questions...
13 Jun 2018
After the GDPR Apocalypse: Poor Deliverability Made it Even Worse!
Following on from the launch of the DMA Email Council Best Practice guide, Guy Hanson, Return Path, delves deeper into the GDPR post-apocalyptic environment and email marketing.
13 Jun 2018
International Fundraising Strategy: Identifying Countries Most Likely to Donate
With more access to data and online panels, your international fundraising strategy can now be more donor-centric and based on real time marketing insights into what influences different types of people.