08 Jan 2019
JICMAIL Learning Journey
JICMAIL runs free training modules within bespoke learning plans agreed with every subscriber, designed to ensure they realise full value from these new and important data sets. For access to JICMAIL training please contact ian@jicmail.org.uk
20 Dec 2018
The Value of Mail in Uncertain Times
“We live in uncertain times, where there is constant social, economic and political change, and consumer trust has been eroded by ‘fake news’ and an unprecedented volume of commercial messages."
19 Dec 2018
Regulation Hub Update - December 2018
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
11 Dec 2018
JICMAIL wins MRS Award in its first year
The new media metric took home the Media Research Award for its ‘Proving the performance of mail in the digital age’ campaign.
06 Dec 2018
Water Aid Case Study: Improving Marketing Consent Rates
The changes in the laws surrounding consent and data processing meant WaterAid lost the right to send marketing campaigns to a large portion of their contacts - learn how we helped.
06 Dec 2018
DMA Breakthrough Award Winner 2018
Joy Mooney from Edinburgh College takes Gold in the 2018 Breakthrough Award.
06 Dec 2018
3 Key Insights Revealed by Our Legacy Potential League
Our Legacy Potential Premier League is based on our research into the legacy giving plans of supporters aged 50+, capturing both current legacy donors and those who would consider leaving a legacy.
05 Dec 2018
DMA Awards winners 2018
The DMA Awards winners have been picked on, picked over and eventually picked out by the DMA judges. Your guide to the Golds, the Silvers, the Bronzes and, of course, the Grand Prix winner.