Grand Prix

• Xbox Design Lab Originals: The Fanchise Model
• Agency: MRM//McCann and McCann London
• Client: Microsoft

Industry sectors

Automotive

• Silver: World's First Digital Car Top Trumps App
• Agency: Spark44
• Client: Jaguar Land Rover
• Bronze: The Spirit of 59'
• Agency: Keko London
• Client: Triumph Motorcycles

Travel and leisure

• Gold: Long Live The Local
• Agency: Havas London
• Client: Britain's Beer Alliance
• Silver: 'Plugging people straight into Nashville'
• Agency: Ogilvy and Wavemaker
• Client: British Airways
• Bronze: Virgin Holidays Return Home Journey
• Agency: Proximity London
• Client: Virgin Holidays

Entertainment, publishing and gaming

• Gold: Xbox Design Lab Originals: The Fanchise Model
• Agency: MRM//McCann and McCann London
• Client: Microsoft
• Silver: A Season of Stories at Speed
• Agency: Ogilvy
• Client: FORMULA 1
• Bronze: China's First Emperor and the Terracotta Warriors
• Client: National Museums Liverpool

Technology

• Gold: #Findtheadvantage
• Agency: Ogilvy
• Client: IBM
• Silver: Innovating Easy
• Agency: Really B2B
• Client: NIIT Technologies
• Bronze: NTT DATA - Guiding Greatness
• Agency: bbp agency
• Client: NTT DATA UK

Utilities and telecommunications

• Gold: Joe's Helpdesk
• Agency: Karmarama
• Client: Plusnet
• Silver: Smart Meters
• Agency: Proximity London
• Client: SSE
• Bronze: No one does a 'plus one' like Virgin TV
• Agency: RAPP UK
• Client: Virgin Media

Retail

• Gold: Evans Cycles - Return to Gold Hill
• Agency: Propellernet
• Client: Evans Cycles
• Silver: Simply Be Perks
• Agency: Cherry London and LOVE Creative
• Client: Simply Be
• Bronze: Virgin Holidays Peak
• Agency: Proximity London
• Client: Virgin Holidays

Financial services

• Gold: Direct Line Personalised Videos
• Client: Direct Line
• Silver: Monkey Business - Fraud Fighter Tool
• Agency: OLIVER
• Client: Barclaycard
• Bronze: Switch your situation, CASS
• Agency: Engine, Partners Andrews Aldridge
• Client: Bacs, Current Account Switch Service

Health and wellness

• Gold: 50,000 Years Younger Together - how to galvanise a nation to make corporate Britain healthier
• Agency: OLIVER
• Client: AXA PPP healthcare
• Silver: First Year "My Bupa" Email Journey
• Entrant: Paragon Customer Communications
• Client: Bupa
• Bronze: Attractive to Cancer
• Agency: Arthur London
• Client: World Cancer Research Fund UK

Public sector

• Gold: 'Someone Like You'
• Agency: Ogilvy
• Client: PHE
• Silver: Always on, so always stay off
• Agency: 23red and Fully Focused
• Client: Network Rail
• Bronze: This is Belonging
• Agency: Karmarama
• Client: Capita for the British Army

Charity

• Gold: Untapped
• Agency: GOOD Agency
• Client: WaterAid
• Silver: RNIB Christmas Campaign 2017
• Agency: Campfire Marketing
• Client: RNIB
• Bronze: A World that's kinder to Animals
• Agency: Arthur London
• Client: RSPCA

Best B2B

• Gold: End to End: Stronger Together
• Agency: The Armstrong Partnership
• Client: Bucher Emhart Glass
• Silver: Premier Inn Business Booker
• Agency: Havas helia
• Client: Premier Inn
• Bronze: Bringing Energy Resilience to life
• Agency: Earnest
• Client: Centrica Business Solutions

Best B2C

• Gold: This is Belonging
• Agency: Karmarama
• Client: Capita for the British Army
• Silver: Playing cupid for the ideologically suited
• Agency: OLIVER
• Client: The Guardian
• Bronze: Neilson Ski 2017/18
• Agency: WDMP
• Client: Neilson Active Holidays

Channels

Best use of email

• Gold: McDonald's Monopoly Wiiiin!
• Agency: Armadillo
• Client: McDonald's UK
• Silver: Virgin Holidays Peak
• Agency: Proximity London
• Client: Virgin Holidays
• Bronze: SEAT Arona Launch
• Agency: Proximity London and Merkle
• Client: SEAT UK

Best use of mobile and connected devices

• Gold: Defying the odds - Using mobile to build brand
• Agency: Anything is Possible
• Client: WiseDriving
• Silver: #YayDelay
• Agency: MullenLowe Profero and The Romans
• Client: Gordon's - Diageo
• Bronze: The AJ Lynx Drop
• Agency: TMW Unlimited
• Client: Lynx

Best use of search

• Gold: Making Paid Search real-time with the power of Tweets
• Agency: Merkle | Periscopix
• Client: Twitter
• Silver: The London Digital Mental Wellbeing Service (Good Thinking)
• Agency: Fresh Egg
• Client: NHS
• Bronze: Huawei P20 Pro: how we used Search to take a bite out of Apple
• Agency: WM Select, Wavemaker
• Client: Huawei

Best use of social media

• Gold: VOXI: Endless Possibilities
• Agency: Team Red: Ogilvy and Wavemaker
• Client: VOXI by Vodafone
• Silver: 'Someone Like You'
• Agency: Ogilvy
• Client: PHE
• Bronze: #AutoTraderGoals: A disruptive World Cup campaign that captured the hearts and minds of the nation
• Agency: AmazeRealise and Mynt
• Client: Auto Trader

Best use of door drops

• Silver: Launch of Cushelle Quilted
• Entrant: Umbrella and The Letterbox Consultancy
• Agency: Blue Chip Marketing
• Client: Essity
• Bronze: Mitigating loss of cold DM with a new channel for sustainable growth
• Agency: Medialab
• Client: Age UK

Best use of mail

• Gold: TV Licensing - Pulse Will You Be In?
• Agency: Proximity London
• Client: TV Licensing
• Silver: P&O What Next - Spontaneity DM
• Agency: MRM//McCann
• Client: P&O Ferries
• Bronze: Chassis Cab
• Agency: Proximity London
• Client: Volkswagen Commercial Vehicles

Best use of experiential

• Gold: Monkey Business - Fraud Fighter Tool
• Agency: OLIVER
• Client: Barclaycard
• Silver: Ocean of the Future
• Agency: Ogilvy
• Client: Greenpeace
• Bronze: Creme Egg Hunting Season - Creme Egg Camp
• Agency: Elvis
• Client: Mondelez

Best digital performance

• Gold: Xbox Design Lab Originals: The Fanchise Model
• Agency: MRM//McCann and McCann London
• Client: Microsoft
• Silver: Jo Malone London Omnichannel Communications Programme
• Agency: The Thread Team
• Client: Jo Malone London
• Bronze: #Findtheadvantage
• Agency: Ogilvy
• Client: IBM

Best out of home

• Gold: It's Coming Home
• Agency: Ogilvy and Wavemaker
• Client: British Airways
• Silver: EY Robot Experience, Frankfurt Airport
• Agency: Ogilvy
• Client: EY
• Bronze: The Economist World Cup
• Agency: Proximity London
• Client: The Economist

Best use of the moving image or audio

• Gold: Domino's New Years Day recovery channel
• Agency: VCCPme
• Client: Domino's Pizza
• Silver: This is Belonging
• Agency: Karmarama
• Client: Capita for the British Army
• Bronze: Now that's adulting
• Agency: TMW Unlimited
• Client: Kinder Bueno

Campaigns

Best integrated campaign

• Gold: Untapped
• Agency: GOOD Agency
• Client: WaterAid
• Silver: Ella's Kitchen Weaning Programme
• Agency: Havas helia
• Client: Ella's Kitchen
• Bronze: This is Belonging
• Agency: Karmarama
• Client: Capita for the British Army

Best launch campaign

• Gold: Xbox Design Lab Originals: The Fanchise Model
• Agency: MRM//McCann and McCann London
• Client: Microsoft
• Silver: Money Pools
• Agency: RAPP UK
• Client: PayPal
• Bronze: VOXI: Endless Possibilities
• Agency: Team Red: Ogilvy and Wavemaker
• Client: VOXI by Vodafone

Best brand building campaign

• Gold: The joy of CHAS
• Agency: Different Kettle
• Client: Children's Hospice Association Scotland
• Silver: Ella's Kitchen Weaning Programme
• Agency: Havas helia
• Client: Ella's Kitchen
• Bronze: #BetterQuestions
• Agency: Ogilvy
• Client: EY

Best customer acquisition campaign

• Silver: Ella's Kitchen Weaning Programme
• Agency: Havas helia
• Client:Ella's Kitchen
• Bronze: Virgin Holidays Customer Journey
• Agency: Proximity London
• Client: Virgin Holidays

Best customer journey

• Gold: Virgin Holidays Customer Journey
• Agency: Proximity London
• Client: Virgin Holidays
• Silver: No one does a 'plus one' like Virgin TV
• Agency: RAPP UK
• Client: Virgin Media
• Bronze: Whodunnit?
• Agency: GOOD Agency
• Client: Macmillan

Best loyalty or CRM programme

• Gold: Sun Savers
• Client: The Sun
• Silver: Simply Be Perks
• Agency: Cherry London and LOVE Creative
• Client: Simply Be
• Bronze: Virgin Holidays Customer Journey
• Agency: Proximity London
• Client: Virgin Holidays

Craft

Best writing

• Gold: The Economist World Cup
• Agency: Proximity London
• Client: The Economist
• Silver: P&O What Next - Spontaneity DM
• Agency: MRM//McCann
• Client: P&O Ferries
• Bronze: Just for you, E.ON
• Agency: Engine, Partners Andrews Aldridge
• Client: E.ON

Best design or art direction

• Gold: Another Busy Year
• Agency: Pulse Creative London
• Client: The Times and The Sunday Times
• Silver: It's Coming Home
• Agency: Ogilvy and Wavemaker
• Client: British Airways
• Bronze: Bacardi William Lawson's Illusions
• Agency: Proximity London
• Client: Bacardi Rebel Brands

Best data strategy

• Silver: #YayDelay
• Agency: MullenLowe Profero and The Romans
• Client: Gordon's - Diageo
• Bronze: A data-based strategy to shape a user-centric customer journey
• Agency: numberly
• Client: Lacoste

Best digital experience

• Silver: No one does a 'plus one' like Virgin TV
• Agency: RAPP UK
• Client: Virgin Media
• Bronze: The AJ Lynx Drop
• Agency: TMW Unlimited
• Client: Lynx

Best creative solution

• Xbox Design Lab Originals: The Fanchise Model
• Agency: MRM//McCann and McCann London
• Client: Microsoft
• Silver: 'Someone Like You'
• Agency: Ogilvy
• Client: PHE
• Bronze: Monkey Business - Fraud Fighter Tool
• Agency: OLIVER
• Client: Barclaycard

Special

Best GDPR communication

• Gold: The Guardian GDPR - Leave or Remain?
• Agency: OLIVER
• Client: The Guardian
• Silver: Say YES for Children: Unicef's marketing permissions campaign
• Agency: Open Creates and 2CV
• Client: Unicef UK
• Bronze: Goodbye Boring, Hello to Exciting Communications from Suzuki
• Agency: Emerald Thinking
• Client: Suzuki UK

DMA Breakthrough Award

• Gold: Your secret is safe with us
• Joy Mooney
• School: Edinburgh College
• Silver: Buddy the Black Box
• Natasha Ryan
• School: Edinburgh College
• Silver: Two audiences
• Blanca Jimenez
• School: Edinburgh College