JICMAIL wins MRS Award in its first year | DMA

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JICMAIL wins MRS Award in its first year


JICMAIL is pleased to announce it won the award for ‘Media Research’ at The Market Research Society Awards 2018. For a new media currency, only launched in early 2018, this is an outstanding achievement. It is the culmination of several years of committed effort by a world class research team to deliver objective and trusted audience and item data for all participants in the mail industry.

The mission for the JICMAIL team was to provide the same measures for advertising mail that are used to plan the £20+ billion spent on TV, radio and out-of-home media to support the place of mail in the digital age. The resulting industry currency – JICMAIL - has done just that, for the first time providing ‘gold standard’ audience metrics for mail, most notably, reach and frequency metrics across direct mail and door drops.

Chris Combemale, Chair of the JICMAIL Board and CEO of the DMA Group, said of the win: “We are thrilled to receive an acknowledgement of the hard work that many across the mail industry have put into creating JICMAIL. Winning this prestigious award in our first year is a credit to the dedication of the team and the power of the new media metrics we have launched.”

The judges said of the winning entry that the team: “Have created metrics that are comparable with other media and to sell them in to the advertising industry. That’s an achievement.”

Until JICMAIL’s inception, advertising mail wasn’t measured, reported on, or governed like all other media channels. Now JICMAIL provides foundational audience and item data and insights across the mail journey in the home, enabling advertising mail to compete on a level playing field.

With 25 subscribers already, which account for over £4bn of advertising expenditure, more are coming on board every month. The road map of product developments over the next year include integrations with both the established TGI and IPA Touchpoints surveys. In addition, integration with the established media planning tools will demonstrate how campaigns can be optimised by including advertising mail in the marketing mix.

For more information please go to www.jicmail.org.uk

Media questions to be sent to Tara Pickles, tara@jicmail.org.uk

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