21 Jan 2020
Top Scottish cultural organisations seek solutions to data-driven dilemmas
New challenges have been set by five of Edinburgh’s leading cultural organisations, selected in the second round of Creative Informatics Challenge Projects. This is part of a £7.6 million initiative which aims to transform the Edinburgh’s creative industries through innovative use of data.
21 Jan 2020
How a Data-Driven Strategy Improves Membership Renewal Programmes
Key membership management strategies.
14 Jan 2020
A marketing channel with the highest open rate in 2020
Here I explain what channels are the most useful in the coming year.
16 Dec 2019
Online Retailers Receiving Much Needed Boost from Direct Mail
As high street sales continue to fall, the case for direct mail receives greater support than ever from eCommerce marketers. Direct Mail is now being used widely to attract new high value customers and increase average order values from online sales
12 Dec 2019
Regulation Hub Update - December 2019
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
05 Dec 2019
Reach plc appoint Canopy Media to manage their Loose Insert inventory
The move will see Canopy handling all loose inserts advertising for Reach plc with immediate effect.
03 Dec 2019
Don't miss opportunities to engage with your supporters
Wood for Trees are running a webinar on the 12th December at 11:00 and hope you can join us to dig deeper into why it is so important to keep supporters engaged with all you do.
02 Dec 2019
Webinar: 7 Essential Insights on Partially Addressed Mail
Join our webinar to hear Ian Gibbs, Director of Data Leadership and Learning, talk you through 7 essential insights from JICMAIL uncovering the behaviour of consumers in the home.-1.png)
27 Nov 2019
General Election 2019: The Manifestos
All major parties have released their manifestos for the General Election on 12 December. So what's in them for the data and marketing industry?