Reach plc appoint Canopy Media to manage their Loose Insert inventory

Reach plc appoint Canopy Media

Reach plc has made the strategic decision to appoint Canopy Media to manage their Loose Inserts inventory. Reach are the largest commercial national and regional news publisher in the UK, with influential and iconic brands such as the Mirror, Express, Star, Daily Record, OK! magazine and leading regional titles including the Manchester Evening News, Liverpool Echo, Birmingham Mail and Bristol Post. Last year Reach sold 620 million newspapers.

Canopy has extensive experience in providing a specialist sales and management resource which will protect and grow this traditional revenue stream for Reach. The team are delighted to present their media agencies and advertising clients with this new opportunity to reach the influential brands’ audiences; to reach more people, more often, more meaningfully. The move will see Canopy handling all Loose Inserts advertising from 1 December 2019.

This partnership follows the success of Canopy’s existing long-term partnerships with other key publishers which include Hearst UK, TI Media Ltd, Guardian News & Media, Telegraph Media Group and HELLO! Magazine.

“I was incredibly impressed with Canopy’s track record of delivering results and their clear vision for supporting our ambitions of scaling our inserts business. We’re thrilled to be partnering with them.”

Andy Atkinson, Chief Revenue Officer, Reach plc

“We are enormously proud to welcome the UK’s largest news publisher to our portfolio. They have a long heritage of being a trusted source of news and information and we’re delighted to present the new advertising opportunities to our clients. Reach plc are a valued partner and we look forward to taking their influential brands to even greater heights.”

Chris Grey, Chief Executive Officer, Canopy Media

ABOUT REACH PLC

Reach plc is the UK’s largest news publisher, with national and regional news brands and online outlets including the Mirror, Express, Star, Ok!, New!, Daily Record, Manchester Evening News, MyLondon, Birmingham Live, Belfast Live, Liverpool Echo, and other leading regional brands.

Last year the company sold 620 million newspapers, and has a network of over 50 websites, reaching a UK audience of over 40 million people a month - more than any other British publisher. For more information visit reachplc.com

ABOUT CANOPY MEDIA MANAGEMENT LTD

For 13 years, Canopy Media Management has been helping media owners navigate the changing modern media landscape. With the marketplace more fragmented than ever, Canopy specialise in identifying and securing increasingly hard-to-reach advertising budgets. The business is focused on protecting existing revenues whilst simultaneously introducing new advertisers to the Inserts medium in what are challenging times to invest in print. This allows media partners to focus on their core, high growth revenue lines, secure in the knowledge that their traditional revenue streams are in safe hands. For more information visit canopymedia.co.uk

For press enquiries, please contact Jenna Walcott, Marketing Director: jenna.walcott@canopymedia.co.uk