21 May 2021
What is The Response Rate From Direct Mail Campaigns?
'What is the response rate from direct mail campaigns?' is undoubtedly the question our sales consultants are asked the most. Many factors influence your response, including your industry, target audience, budget, artwork, frequency, quantity, and so much more. This blog aims to give an overview...
21 May 2021
Design is Everything. Everything.
No matter how good the quality of paper you print on, how frequently you deliver, or the precise targeting we carry out for you...if your design is terrible, none of this will benefit you! Back in 2019, we first created this blog. Now (in 2021), we are updating it, expanding it, and...
18 May 2021
Are offline campaigns effective at driving online action?
Sarah Burns, Edit’s Head of Media Solutions examines the role print campaigns can play in generating online revenue for brands and non-profits.
14 May 2021
Exploring Social Media Silence
What is strategic silence? Social Media Council members discuss when and where as a brand it's appropriate to make public displays of support of movements across social media channels.
13 May 2021
Are you profitably reactivating your dormant customers?
Every marketer knows intuitively how incredibly valuable their customer base is, but you need to be able to accurately quantify that, and then be able to cost effectively cultivate it. But how do you profitably reactivate your existing customers?
11 May 2021
Fake Traffic from Artificial Engagement: How it Works
Artificial engagement is increasingly becoming the elephant in the room when planning digital media spend and reporting on its impact. But how does it work? Read on to find out.
10 May 2021
Interview: Andrew Boulton on the Weird, Wonderful World of Copywriting
We interviewed Andrew Boulton, Freelance Copywriter and Senior Lecturer of Copywriting and Creative Advertising, for our Great British Creativity campaign. Read what Andrew has to say about his new book, Copywriting Is, and his experiences and advice on the beautiful, bizarre world of copywriting.
06 May 2021
Member ContentThe DMA in the West, Wales and Midlands
What's on offer for those in the west and Wales in the coming months from the DMA, IDM and Employability
30 Apr 2021
Investigating Email: Embracing Change
We have all had to adapt to new ways of living and interacting over the past 12 months. This change of communication has significantly changed the relationship between consumers and brands. But what exactly has changed? And what impact has this had on email? Read on to find out.