29 Apr 2021
The Class of 2020 - Championing Great Work I
The 2020 DMA Awards were packed with amazing work. But what lies behind the brilliance - and what lessons can we learn? Find out from RAPP, PayPal, Different Kettle, World Animal Protection, The Lettershop Group, Titan Travel, M&C Saatchi and The Fragrance Foundation.
29 Apr 2021
WEBINAR: JICMAIL Christmas Insight - exploring mail's role in driving shoppers back in-store
Join our webinar to hear Ian Gibbs, Director of Data Leadership and Learning, show how mail works in conjunction with other media to deliver engagement, brand awareness and response.
26 Apr 2021
What Does Multi-Touch Attribution Tell You About Your Marketing?
Multi-Touch Attribution can tell you a lot about which parts of your marketing are working, but does it tell you enough about what parts are not working? This article discusses the role of multi-touch attribution post third-party cookies..jpg)
13 Apr 2021
Is social media marketing better than printed marketing?
The return on investment from social media marketing versus door drops and direct mail is quite unbelievable; read on to see why. A few years ago, I wrote a blog titled, 'Is the Royal Mail better than Mr Flyer' using our Mr Flyer mascot's image in a boxing ring versus Postman Pat. This blog has...
12 Apr 2021
Marketing Automation in Print: What They Said
At our virtual event, Marketing Automation in Print, we looked at how marketing organisations have a chance to create a more relevant and personal experience by adding printed direct mail into their media mix. Read on for what you might have missed from Royal Mail MarketReach, JICMAIL, XMPie,...
02 Apr 2021
5 Tips for Starting a Data for Good Project
As part of DMA Scotland's regional content, guest contributor Alistair Adam, Head of Analytics, Optima Connect provides guidance and advice on starting a ‘Data for Good’ project.
31 Mar 2021
Marketing Automation in Print
Direct mail marketing remains one of the most powerful marketing tools, yet digital marketers tend to ignore it and therefore are missing a valuable opportunity. Tune in to hear from The Lettershop Group, Royal Mail MarketReach, XMPie, Nutshell Creative Marketing, Sainsbury's, Two Sides and IPIA...
25 Mar 2021
Data 2021
Data has become even more critical in the last year, for the first time driving a path through a global pandemic. So, what does this mean for you and your business? Data 2021 will bring you thought leaders with inside tracks on real-life case studies and experiences; the latest regulatory and...
Steve Sullivan
Channel Doctors
Founder - Channel Doctors & Vice Chair of DMA's Contact Centre Council
16 Mar 2021
Who's 46% contemptible, 45% inept, 9% clueless? The ICO's fined felons, that's who
The ICO has fined almost as many rogue marketers in the past 10 weeks as all last year. So, what are these firms doing wrong? They're not being caught in the complexities of the GDPR & 2018 DPA. No, they're breaking the near 20 year old PECR rules.