Curate By

  • Theme
  • Sector
  • Channel
  • Communities
  • Show All

Connect to


The DMA in the West, Wales and Midlands


Top news:

Head to:

  • Customer Engagement – Bristol | Thursday 7 March - Find out what the future holds for the relationship between brands and customers at this unmissable event. Join us alongside Amazon, Bern & Gray, Consumer Intelligence and Lovehoney to discover how to combine data, tech, and creativity to build business success.

  • Our next regional council meeting takes place on Thursday 14 March - Keen to know what happens at a council meeting? Email to register your interest.

It’s also good to know:

  • Social Media Week Bristol is back (10-14 June 2019) and the DMA is proud to be a sponsor again. Watch this space for details of how we’ll be getting involved.
  • Not yet neurodiverse? You can book a workshop on how to make your company more neurodiverse - check out our program here.
  • Keeping up with Brexit? Stay up to date with the latest developments and its impact on our industry via our website – we’re updating our live feed as events unfold.

Andrew Buffrey, community manager, DMA west and Wales
T 07778572288

Hear more from the DMA

Please login to comment.


Related Articles

Marketers and customers like chalk and cheese when it comes to communication channels – what they use, prefer and trust


Mintel’s thoughts on the key trends from Adobe Summit 2019 point to the dilemma that marketers are facing: it’s easier to reach customers but harder to get them to care. We dive deeper into how to gain their trust and their loyalty.

research article images-02.jpg

Personalisation can’t be a one-sided exercise based on data alone. It is vital that marketers have a feed of insights gained from quality, one-to-one conversations with customers, made richer because they’re conducted by real humans, in real-time.


Segmentation is the classification of different groups of consumers or organisations, based on similar needs, behaviours or interests, allowing businesses to be smarter in their targeting and create messages that resonate with particular segments.