The irrationality of the customer is like butter on the marketers' daily bread. So, Behavioural Economics has become more critical than ever before, and at the forefront of every marketing mind.
In this first instalment of our new article series, we'll introduce you to the founders of this fascinating discipline, hopefully inspiring you with a few additions to your reading list, and we’ll take the first steps into the customers' mind – the so-called ‘black-box’.
Subject line multivariate testing is well-known as email marketing industry best practice. Increase your marketing know-how with Phrasee's ultimate guide to multivariate testing and apply more data-driven insight into what makes your audience tick.