22 Mar 2021
Investigating Email: E-receipts
E-receipts have been a growing trend for many brands to grow their email lists, and one that has accelerated since the GDPR came into force in 2018. Read on and find how brands are using them as an integral part of their email programme and customer engagement strategy.
22 Mar 2021
Investigating E-receipts - The Opportunities for Brands
E-receipts have become the most popular method to acquire new customers as well as keeping them loyal. However, there are often potential slips under marketers’ radar. Read on to find out what e-receipts can offer.
22 Mar 2021
Investigating E-receipts - What's in It for Customers and Brands
Why do consumers like e-receipts? How can they benefit businesses too? What barriers should organisations be aware of and how can they overcome them? Experts from the DMA Email Council’s Research Hub answer all these questions and more.
18 Mar 2021
Making Measurement Meaningful
Many marketers measure what they can, rather than what they should, meaning traditional measurement models lack the subtlety needed in a multichannel world. This whitepaper provides an industry-agreed starting point in the effort to standardise the way marketers measure media effectiveness and...
17 Mar 2021
DMA Insights: Apprenticeships Are a Win-Win
Apprenticeships should be an important part of the talent strategy for the data and marketing industry – but why? In this article we highlight the benefits for both apprentices and businesses, making crystal clear why you should start an apprenticeship scheme today.
16 Mar 2021
Salesforce Datorama: The Future of Retail - The Trends that Will Shape 2021 (and Beyond)
The pandemic has changed the way many people browse, compare, and shop for good. However, as the prospect of restrictions loosening and normalcy now on the horizon. What will this mean for the UK's high-streets, shopping centres, supermarkets, and independent retailers? Join the DMA, Salesforce...
11 Mar 2021
Data 2021: UK Government Minister for Data, John Whittingdale MP, to Give Keynote Address
Big changes are coming to the UK’s data industry. Join Data 2021 to hear the latest plans from the UK Government and how they will impact your organisation.
11 Mar 2021
Future Trends - In-Game Brand Experience
Join us as we investigate the rise of in-game brand experiences. Gain insights as to why and how the world of gaming has made user experience more valuable and engaging.
11 Mar 2021
Future Trends: In-Game Brand Experience
Gaming is a popular pastime and, especially during the pandemic’s lockdowns. How can you improve their overall experience by introducing your brand into the in-game environment? Read on and discover how consumers have changed and created new ways to interact with their brands when using games.