Future Trends - In-Game Brand Experience
11 Mar 2021
Half of consumers now play some form of computer or video game at least once a month. With many customers spending significant time in these digital environments what opportunities are there for brands to engage?
Can brands go beyond gamification to actual in-game engagement and supporting the growing ecosystem around gaming?
Learn what in-game brand experiences are, why they work so well, and how it can benefit your business. Chaired by Scott Logie, Customer Engagement Director, REaD Group, you'll also:
- Explore that opportunities to connect and engage with consumers through the growing e-sports landscape and social gaming platforms
- Find out who the typical gamer is, and which segments of the population should brands analyse to gain a better understanding of where the opportunities are from Tim Bond, Head of Insight, DMA
- Discover how consumers have changed and created new ways to interact using games
To purchase the recording of the virtual event, please contact us at firstname.lastname@example.org