09 Mar 2021
Pathways to Creativity 2020: Collaborating With The Creative Customer
Examine how organisations can harness insights from our Pathways to Creativity research to ignite creativity and build stronger links between brand and customer.![T-cHJldmlldw%3D%3D-pathways---article-new.png](/uploads/articles/T-cHJldmlldw%3D%3D-pathways---article-new.png)
05 Mar 2021
Customer Engagement 2020: An Overview
Our annual customer engagement summit gave highlights from our 2020 customer loyalty research report and featured expert insights on how brand loyalty has changed, channel strategies for retention and long-term engagement, key trends, and how to drive the future customer.![T-cHJldmlldw%3D%3D-customer-engagement-2020-title.png](/uploads/articles/T-cHJldmlldw%3D%3D-customer-engagement-2020-title.png)
05 Mar 2021
The B2B industry launch the B2B Code of Conduct
The B2B marketing industry has united to draw up a Code of Conduct for both agencies and clients in an industry-wide collaboration.![T-cHJldmlldw%3D%3D-the-b2b-industry_b2b-council-(003).png](/uploads/articles/T-cHJldmlldw%3D%3D-the-b2b-industry_b2b-council-(003).png)
04 Mar 2021
OneTrust PreferenceChoice: Using Trust and Privacy to Drive Competitive Advantage
Join the DMA alongside OneTrust PreferenceChoice and WW to discover how marketers can use privacy and trust as a competitive advantage for their business.![T-cHJldmlldw%3D%3D-onetrust---web-image1.png](/uploads/articles/T-cHJldmlldw%3D%3D-onetrust---web-image1.png)
03 Mar 2021
UK Government Budget 2021: What's in it for the Data & Marketing Industry?
Chancellor Rishi Sunak outlined his spending and saving measures in the 2021 budget.![T-cHJldmlldw%3D%3D-rish.jpg](/uploads/articles/T-cHJldmlldw%3D%3D-rish.jpg)
03 Mar 2021
Investigating Email: Younger Audiences and Email
While email remains the ideal way to communicate with their favourite brands, there are other channels that grab their attention of young audiences. Read on and find out how this age group is interacting with their email inbox and get a few tips to improve your email programmes.![T-cHJldmlldw%3D%3D-investigating-email--younger-audiences-and-email_research-articles-copy-2.png](/uploads/articles/T-cHJldmlldw%3D%3D-investigating-email--younger-audiences-and-email_research-articles-copy-2.png)
02 Mar 2021
UKAEG Stages Export Month to Boost Global Trade
A partner of the DMA, UKAEG is launching a new online tool to support export strategies and a Going Global Masterclass for companies looking to build international revenue.![T-cHJldmlldw%3D%3D-ukaeg-stages-export-month-to-boost-global-trade_research-articles.png](/uploads/articles/T-cHJldmlldw%3D%3D-ukaeg-stages-export-month-to-boost-global-trade_research-articles.png)
01 Mar 2021
DCMS Sec of State Outlines New Aims for ICO and Data
In launching the search for the new ICO Chief Commissioner in the FT, Oliver Dowden outlines more of the UK's post-Brexit plan for data.![T-aG9tZXBhZ2U%3D-oliver-dowden-20200213042109965.jpg](/uploads/articles/T-aG9tZXBhZ2U%3D-oliver-dowden-20200213042109965.jpg)
26 Feb 2021
DMA Email Council: Understanding Email Tracking Pixels
The DMA Email Council responds to the BBC article on Spy Pixels in Email.![T-cHJldmlldw%3D%3D-news-from-the-dma-email-council_email-council.png](/uploads/articles/T-cHJldmlldw%3D%3D-news-from-the-dma-email-council_email-council.png)