25 Sep 2020
Loyalty and CRM in a New World
Experts from charity, travel, financial services, and retail sectors came together to share the challenges around customer loyalty throughout the pandemic. Read the detailed overview of the roundtable discussion from the DMA Customer Engagement Committee.
25 Sep 2020
Email - The Primary Driver of Customer Loyalty in a Pandemic
The coronavirus crisis presents the greatest challenge for brands in recent history. Join us to hear from RSPB and Chair of the DMA’s Email Council Lili Boev to find out why email is at the forefront of establishing customer loyalty in our new normal..png)
25 Sep 2020
Digital Transformation in Times of Crisis
The coronavirus pandemic has proved that digital transformation is a business imperative. Tune in on Wednesday 16 September at 3pm to hear from the brands including TwentyCi and We Are Family who altered their business model to succeed within the new normal.
25 Sep 2020
How Retailers Can Turn Insight Into Personalised Experiences
Join us as we delve into the world of experience. Hear from a selection of creative hotshots from Up There, Everywhere, Jaywing, Asda, and Manchester Gin as we examine the customer trend of experience and ask how can we champion creativity and pioneering thinking throughout our industry – and...
24 Sep 2020
Coronavirus: Contact Tracing App is Privacy-Secure, but Still Has Issues
The verdict: great app, 6 months late, confusing for businesses and individuals, difficult to regain lost trust.
24 Sep 2020
Coronavirus: Rishi Sunak Outlines Further Help for Business
The Chancellor is responding to worries that the end of the furlough scheme will cause huge unemployment.
23 Sep 2020
Coronavirus: New Restrictions Emphasise Importance of Contact Tracing Technology
As rules come into force amid the rise in coronavirus cases, contact tracing technology can play a key role in tackling the new peak. But eyes are on governments to boost trust in these solutions.
22 Sep 2020
Coronavirus: The Daily Digest
Coronavirus will have profound business impacts. We’re committed to keeping our Members up to speed on news, policy initiatives and the latest Government announcements with ramifications for the data and marketing industry, our community. This Daily Digest will update every 24hrs, and keep you...
22 Sep 2020
Coronavirus: New Restrictions Come Into Force
New rules for social interaction and office working are designed to taper the new peak of coronavirus infections.