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Email - The Primary Driver of Customer Loyalty in a Pandemic


Email is one of the world’s most tried and true methods of communication, particularly when it comes to marketing, however, coronavirus has meant we have had to revaluate our email communication.

Like so many aspects of our day-to-day lives, email has had to adapt to be more in line with the new wants and needs of customers, and in some cases to suit new business models.

The webinar hosted by Lili Boev, Chair of the DMA’s Email Council will cover:

  • How and why email has continued to prove its worth amid a pandemic with Tim Bond, Head of Insight, DMA
  • Insights from Antony Humphreys, Email Product Owner, RSPB, on how email was able to connect supporters and drive engagement during lockdown
  • Case studies of brands who have adjusted successfully and kept audiences engaged and have your questions answered by our experts

Hear more from the DMA

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