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How Retailers Can Turn Insight Into Personalised Experiences


Tune in on Wednesday 23 September at 3pm as we explore the methodology surrounding creativity. Building on the insights from our Pathways to Creativity research we’ll be examining the customer trend of experience.

Experience had become a defining pillar of how we consume, retailers have felt the need to create experiences that have not only a creativity edge but also a compelling narrative.

Chaired by Cordell Burke, Creative Managing Partner UK, Up There, Everywhere, you will:

  • Hear from Dr Catherine Kelly, Managing Director, Performance and Media Science, Jaywing, who will explore how retailers can turn insight into personalised experiences for their customers
  • Enjoy insights from Fiona King, Manchester Gin, who will explain how they doubled traffic and revenue through lockdown, by bringing people together virtually for a drink
  • Learn from inside knowledge from Wayne Field, Head of Customer Data and Measurement Science, Asda on how retailers can use a blend of tech and technique to create unique in-store experiences
  • Take part in an in-depth panel discussion and have your questions answered by our experts


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