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Digital Transformation in Times of Crisis


If "necessity is the mother of invention," coronavirus forced many to rethink our daily lives from work to school to entertainment.

Businesses that once mapped digital strategy in one- to three- year phases have had to scale their initiatives in a matter of days or weeks.

Hear from the brands who did just that. Tune in on Wednesday 16 September to hear the difficulties they faced, what would have happened if the transformation had not occurred, and what their next steps are.

Chaired by Colin Bradshaw, Chief Customer Officer and Group Data Protection Officer, TwentyCi, you will:

  • Learn from a panel discussion with the DMA’s Customer Data Council, looking at what digital transformation means for businesses post-coronavirus
  • Find out how brands have completed rapid digital transformation due to the coronavirus crisis – and the challenges they faced
  • Have the opportunity to ask questions to experts including Mark Hoult-Allen, Chair of Trustees, We Are Family (WAF), Alexander Rushton, Hospitality Programme Manager, Be The Business, Liz Curry, Information Governance & GDPR Consultant, Be The Business and Carolyn Bondi, Founding Partner, The Thread Team

Hear more from the DMA

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