04 Nov 2021
The UK's National AI Strategy
The DMA welcomes the government’s ten-year plan to develop the country into a global science leader and use data as a force for good. Keep reading to see what the transformative vision involves.
01 Nov 2021
Email Marketing: Strategy Masterclass: 20 May 2024
Maximise response, conversion and ROI from your email campaigns on this one-day course. You'll learn advanced techniques for segmenting, targeting, integration and automation. Achieve better results by setting objectives and improving efficiencies. Learn how to optimise campaigns through...
29 Oct 2021
How to Implement a VIP Nurture Campaign for Black Friday 2021
It’s that time of year again, where scarves are being donned, queues are forming for pumpkin spiced lattes, Christmas lists are being written and of course, Black Friday is nearly upon us.
28 Oct 2021
The D&I Imperative - Tackling the Reversing of Diversity
Focus on diversity and inclusion (D&I) has grown exponentially. However, during the pandemic, many organisations have put aside inclusive employment programmes. So how can we tackle the reversing of D&I? Find out alongside Belgrade Theatre, HomePointr, Merkle, and other experts.
27 Oct 2021
DMA Works With Government on Data Legislation Consultation
On 7 October 2021, the DMA, in conjunction with DCMS, convened a roundtable of industry Members to discuss the government’s proposed update to data protection legislation. Find out more and download a summary of the report.
27 Oct 2021
DMA spearheads trade bodies call for government to address digital skills crisis
The Data & Marketing Association (DMA), Market Research Society (MRS), and Advertising Association (AA) propose that some of the National Skills Fund should be dedicated to industry-led qualifications to help fill thousands of immediate job openings.
22 Oct 2021
Customer Data Council Privacy by Design Roundtable
“Privacy by design/default” is a term that is often used and a goal that is set by privacy experts. Despite this, not everyone knows what it actually means in practice. The Customer Data Council look at how the changing environment of data privacy and increased consumer understanding of...
21 Oct 2021
Meaningful Measurement: Today and Tomorrow
As data and marketing leaders, we should be constantly striving to better understand marketing effectiveness and the measurement of this value. This was the focus of a recent roundtable hosted by the DMA and Salesforce. Read on to find out what marketers should do to improve measurement today...
18 Oct 2021
Regulation Hub Update - October 2021
This month’s regulation and compliance news from the DMA Contact Centre Council’s Regulation Hub