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The D&I Imperative - Tackling the Reversing of Diversity


A study from McKinsey found that 27% of global firms had already shelved D&I strategies by May 2020.

Uncover why it’s imperative to encourage these programmes to hit the restart button, quickly.

Part of the DMA’s Value of Data campaign and our event series linked to our whitepaper, Democratising Scotland’s Data Talent, this webinar highlights the need for organisations to become more diverse when filling data talent gaps, now and in the future.

Hear about the prominent elements of diversity, which are key to the success of the data and marketing industry, including:

  • Different aspects of diversity, such as gender, race, ethnicity, neurodiversity, disability, and sexuality
  • The #DemocratiseDataPledge, which focusses on seven key asks for MSPs, including tackling the reversing of diversity
  • Potential risks to brands that don’t focus on diversity
  • Ways to make your recruitment strategy centre on diversity
  • How to accomplish diversity as an inclusive culture within your organisation

Chaired by Julia Smith, Head of Digital & Community,, you'll also hear from:

  • Matthew Trerise, Autism Training & Liaison Lead, Avon and Wiltshire Mental Health Partnership NHS Trust
  • Charles Bloch, Customer Relationship & Data Supervisor, Belgrade Theatre
  • Rachel Reese, CEO, Global Butterflies
  • Fash Fasoro, Data Governance, HomePointr
  • Sarah Painter, VP, Customer Experience, Merkle

Leave feeling confident in how to recruit and train a more diverse workforce, strengthening your team’s data skills and customer relationships.

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