Email Marketing: Strategy Masterclass: 20 May 2024

Maximise response, conversion and ROI from your email campaigns on this one-day course. You'll learn advanced techniques for segmenting, targeting, integration and automation. Achieve better results by setting objectives and improving efficiencies. Learn how to optimise campaigns through measurement and testing.

During this course you will learn to:

• Evaluate the use of email as a marketing tool for your business
• Set objectives and messaging strategies to achieve the right results
• Understand what, when and how to measure
• Explore the opportunities for harnessing technology and wider channels
• Improve email marketing efficiency through segmentation techniques

This course also constitutes Day 1 of our 2-day Email Marketing course: Email Marketing: Strategy and Tactics

Course Details:

An introduction to email marketing

• Understand the role of email marketing.
• Evaluate the use of email marketing as a tool.
• Assess the strengths and weaknesses of email marketing.

Developing an email marketing strategy

• Identify who you should send your emails to.
• Plan when you should send your email.
• Understand what to include in your email.
• Understand where the resources come from and why you are sending your emails.
• Identify your goals and messaging strategy.

Triggered and automated emails

• Learn the benefits of automation.
• Understand the technical requirements for automation.

Optimising your email campaign

• Understand what, when and how to measure.
• Understand how to optimise list growth.
• Learn to set up a test plan.

Who Should Attend?

This course is designed for marketers responsible for the planning or implementation of email campaigns who want to improve results through the use of best practice tools and techniques. The strategy day is beneficial for those organisations who want to move away from batch and blast email campaigns and towards a more strategic use of emails and automation.

Previous delegates include:

• Ecommerce Marketing Co-ordinator (Ted Baker)
• Marketing Manager (Helpful Holidays)
• Senior Marketing Camapaigns Analyst (SAGE Publications Ltd)
• Senior Marketing Executive (Pruprotect)
• Product Manager (PDSA)

Tutor:

Natalie Rockall
Natalie Rockall is the founder of Eleven11 Digital Ltd and is a freelance email marketing specialist, providing email marketing consultancy and training to organisations within the UK and abroad.

She has over 16 years of email marketing and CRM experience in small and large organisations such as The Body Shop, Eurostar, easyJet, MORE TH>N Insurance and EDF Energy, to name a few. Having held email specialist roles in client side organisations Natalie has hands on experience of both creating email strategy and implementing the required tactics to achieve email success.

She has spoken at the Email Insider Summit Europe event and has judged at both the DMA and DotDigital Dotties Email Marketing Awards.

Other Details:

• Location: Virtual Classroom
• Member Price: £400
• Non-member Price: £450