DMA - Data & Marketing Association

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Responsible Marketing: Sustainability

Sustainability is a cornerstone of responsible marketing. We proudly collaborate with other leading industry associations to champion sustainable practices.
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Value of Creativity: Top Ten Creative Tips for B2B

In response to the Value of Creativity 2024 report, the B2B Council have come up with Ten Top Tips to encourage B2B marketers to weave creativity into their campaigns.
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The Data (Use and Access) Bill Passes in the House of Lords

Upon Royal Ascent, expected in the coming days or weeks, the Bill will become law.
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The PM at London Tech Week: threading the needle of adoption and regulation

Keir Starmer used the speech to outline how AI can propel forward the government and economy.
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Uncovering Key Trends with the 2025 Email Benchmarking Report

Is your email marketing keeping up with industry standards?
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Email Benchmarking Report 2025

Your essential guide to the key trends shaping email performance.
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UK Cyber Security and Resilience Bill - implications for data and marketing

As the UK government pushes forward with new cybersecurity legislation, broader responsibilities in protecting data and maintaining digital trust may be established.
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ICO Guidance on Anonymisation and Children's Data - info for marketers

With data ethics and privacy under growing scrutiny, the ICO's latest guidance offers marketers timely clarity on anonymisation standards and obligations when handling children's data.
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Lace Up: The Race to implement the Data (Use and Access) Bill is About to Begin

The Bill brings some of the most significant changes to the regulatory landscape since UK GDPR.
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