Discover how mail helps consumer navigate the messy middle of the purchase journey

You joined us at our webinar in collaboration with Marketreach, as we delved into the fascinating world of consumer behavior and uncovered how mail serves as a powerful ally in helping consumers navigate the "messy middle."

In this insightful session, Chaired by James Devon, Chief Strategy Officer, The Gate, you gained valuable knowledge and actionable strategies from industry experts who have harnessed the potential of mail to guide consumers towards definitive choices including:

• Eve Stansell, Planning Director at Marketreach, will presented research-backed evidence that highlighted how mail serves as a powerful tool in driving definitive choices.
• Mark Earls, an acclaimed author known for challenging conventional thinking on human behaviour, will brought his expertise in behavioral science to the table.
• Ben Briggs, Managing Partner at Join the Dots, took you on a journey through a compelling case study illustrating how mail played a pivotal role in driving customer engagement for Jaguar Land Rover.

You can view the slides here.