Marigold: Uncovering key trends with the 2024 Email Benchmarking Report | DMA

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Marigold: Uncovering key trends with the 2024 Email Benchmarking Report


Chaired by Sharon Whale, Deputy Global Group Chief Executive, OLIVER during this event, the DMA's very own Ian Gibbs, Director of Planning and Insight presents and provides context to the findings of the interactive report. These findings allow you to understand more about industry-wide email trends and performance metrics from the last year.

Our speakers including Simon Jeffs, Principal Marketing Strategist, Marigold, Emma Cox, Senior Manager, Head of CRM EMEA, The Walt Disney Company and Susan Corless, Client Services Director, TwentyCi ask themselves the question 'how useful are open rates as a metric?' by diving into essential data collated during the research as well as looking at delivery rates, click-through rates, and more across various sectors.

Crafted with meticulous oversight from the DMA's esteemed email council, this report offers expert commentary on the key trends shaping email performance. Benefit from the collective wisdom of industry insiders to stand out and optimise your email marketing strategy effectively.

Please see the slides here.

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