Herdify: Door Drop Report 2024 Launch Webinar: Exploring the Relative Advantage of Door Drops | DMA

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Herdify: Door Drop Report 2024 Launch Webinar: Exploring the Relative Advantage of Door Drops


Listen to a panel of industry experts from the sell-side and buy-side of the channel as they explore the volume and value trends from 2023, along with the trends in how consumers engage with and respond to Door Drops. This year's report also includes directly reported response rate benchmarks for the very first time.

Chaired by Kelly O'Sullivan, CEO at Webmart and Chair of the DMA Print Council, you'll also hear from:

  • Tom Ridges, CEO and Founder of Herdify, Ben Briggs, Managing Partner at Join the Dots, and Megan Baker, Marketing Manager at RSPCA, who explore Door Drop effectiveness and its growing popularity in a panel discussion.
  • Ian Gibbs, Director of Data Leadership and Learning, JICMAIL, as he presents the key highlights from the report
  • A panel discussion on key volume, value and format trends from the report with members of the DMA Door Drop Hub including Christian Petersen, Product Manager at Royal Mail Group, Neal Dodd, Managing Director at The Letterbox Consultancy and Jayne Raynsford, Director of Commercial at Whistl

Join us as we dissect the data, explore the unique advantages of Door Drops, and uncover how marketers have leveraged the rich potential of this channel. Whether you're a seasoned marketer or just starting out, this webinar is your ticket to unlocking a whole new dimension of marketing success.

Please see the slides here.

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