DMA - Data & Marketing Association

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Email Benchmarking Report 2025

Your essential guide to the key trends shaping email performance.
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UK Cyber Security and Resilience Bill - implications for data and marketing

As the UK government pushes forward with new cybersecurity legislation, broader responsibilities in protecting data and maintaining digital trust may be established.
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ICO Guidance on Anonymisation and Children's Data - info for marketers

With data ethics and privacy under growing scrutiny, the ICO's latest guidance offers marketers timely clarity on anonymisation standards and obligations when handling children's data.
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Lace Up: The Race to implement the Data (Use and Access) Bill is About to Begin

The Bill brings some of the most significant changes to the regulatory landscape since UK GDPR.
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DMA Awards 2024 Winners Showcase - The Grand Prix Shortlist

What makes a campaign DMA Award worthy?

Braze: Beyond the Burger - Mastering Personalisation in Customer Engagement with Burger King UK

Watch a whopper of an insightful webinar hosted by the DMA, featuring industry leaders from Burger King UK and Braze as they delve into the transformative power of personalisation in customer engagement.
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JICMAIL: Using Mail's Super Touchpoint Powers to Achieve Awards Success

The 2024 DMA Awards spotlighted the industry's finest in both "Mail" and "Unaddressed Print and Door Drops", and it's now your chance to unravel the strategies behind their success.
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Agile Social Strategy for Practical, Real-World Results

Master Social Media Strategy: A Special Preview of Our Digital Marketing Skills Bootcamp
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Webinar: How to Maximise Email Marketing for Charities in the Soft Opt-In Era

The Data (Use & Access) Bill introduces a game-changing opportunity for charities. Join the DMA and Wood for Trees online to discover more.
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