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LinkedIn Live: DMA Awards 2023 - What does it take to be an Email Winner?

Are you thinking about entering the DMA Awards email category this year? If so, listen to our LinkedIn Live with the DMA Email Council for tips on how to craft your entry and Go Further.
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Relevance of the Email Open Rate Metric after Apple MPP

How relevant is the open rate metric after the implementation of Apple’s MPP in late 2021? The Email Benchmarking Report 2023 shows the true impact of Apple MPP on open rates. This article explores different engagement metrics to consider.
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Email Benchmarking Report 2023

How has email marketing performed over the last 12 months? Find out in the latest Email Benchmarking Report covering deliverability, open rates, and click-through rates.
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Marketreach: Discover the Latest Media Attention Metrics for Mail

Human exposure to advertising can no longer be assumed. And with mass-fragmentation of consumer attention across multiple devices, getting people's attention has never been more challenging. Join JICMAIL, MBAstack, Interactive Investor, Marketreach and the7stars to discover why attention metrics...
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Virtual: Legal Update - DPDI Bill

On behalf of our members, the DMA has advised the government throughout the development of the DPDI Bill, chairing the DPDI Business Advisory Group for the Secretary of State.
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Consumer Email Tracker Series: The Omnichannel Communication Race

Following the release of the 2023 Consumer Email Tracker Report the DMA Email Council's Research Hub has prepared a series of articles that dig into some of the unexpected learnings from email subscribers and the drivers behind them. This article is the forth in a series of four.
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Creative Effectiveness in Door Drops: June 2023

The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats. In this month’s edition, Mark Graham, Managing Director at Smart Distribution Solutions, deep dives into a recent Door Drop from a local takeaway advertising a Father's Day deal.
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The long-awaited extension of soft opt in to Not-For-Profits

The current draft of the DPDI Bill proposes to extend the soft opt in exemption for not-for-profits. In this article, we explore what it means for charities, why it’s a good thing, and how to introduce the soft opt in extension in a responsible and respectful way.
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