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Global Data Privacy: What the Consumer Really Thinks

Despite cultural and economic differences, consumers around the world increasingly see value in sharing their data. Explore key findings from the GDMA’s data privacy launch event.
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Unleash the Magic of Mail

Build mail-powered marketing campaigns that cut through with a new Award in Direct Mail. Designed by the IDM and Royal Mail Marketreach, there’s free access for the first 50 people who sign up.
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Regulation Hub Update - March 2022

This month's regulation and compliance news from the DMA's Contact Centre Council's Regulation Hub.
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DMA Scotland are celebrating Scottish Apprenticeship Week 2022

Scottish Apprenticeship Week shines a vital light on the important role apprenticeships play in supporting people, employers and the economy. Not only do apprenticeships provide opportunities for businesses to adapt, they also help sustain, strengthen and make their business (and industry) more...
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Future Trends: The Value of Sustainability

Your sustainable choices and actions make you unique. While other factors remain important, brands should invest in the opportunities’ sustainability can offer to gain and retain customers. Find out how to act on what’s close to your customers’ heart and start building today a more...
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Intelligent Marketing

The DMA is the driving force of intelligent marketing, on a mission to create business environments and cultures of excellence for the UK creative, data and marketing industries. With thoughts from DMA Chair Stephen Maher, we explain our vision of intelligent marketing, why it matters to you and...
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How to Start Your Sustainability Journey

The aim of this article is to offer a starting point for becoming more sustainable in print media. This article is split into brands, suppliers and agencies to cater to the different needs each organisation has.
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Sustainability Glossary from the DMA Print Council

The many terms around sustainability can become confusing. To help others better understand the process and provide support for a more sustainable future, the DMA Print Council has shared important words and phrases, as well as successful industry projects.
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Ad Net Zero Update

As part of the UK government’s overall strategy on climate change, twelve months ago the Advertising Association launched its campaign Ad Net Zero with a commitment on behalf of all UK advertising to reduce the climate impact of our industry to ‘real net zero’ by 2030. The DMA has been an...
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