13 Sep 2021
Unlocking the Customer with Third-Party Data - What Do You Need to Consider?
When we talk about data, we tend to go to binary 1s and 0s, but in fact, the data we hold on to customers is a representation of their story. The Customer Data Council explain how third-party data can be used to enhance your existing first-party data, as well as things you need to consider when...
08 Sep 2021
DMA Awards Entry Q&A
What makes a DMA Awards entry go from good to great? Find out from former winners, the Judges and Category Chairs they impressed, and our Awards Committee Members from Unlimited Group, MRM, BBH London, BT Sport, We Are Marketing and WW.
06 Sep 2021
Creative Effectiveness in Door Drops: September 2021
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats.
06 Sep 2021
Annual Door Drop Industry Report 2021
Read the latest edition of the DMA’s annual report on the state of door drops and their position in the wider marketing mix. Figures show the important role door drops have played in engaging and informing consumers during these challenging times.
02 Sep 2021
Email Marketing Tactics Masterclass: 21 May 2024
Learn everything you need to create effective email marketing campaigns. This one-day course covers the whole process, from content, design and delivery, through to testing, measurement and analysis. Identify the key factors to success and gain the confidence to deliver results.
27 Aug 2021
DMA Insight: Email Objectives and What it Takes to Set Them Right
Do all marketers feel comfortable about their email marketing knowledge? Is all the needed information tracked and available? Does this knowledge turn into action? These are all questions that should have a clear and sound ‘yes’ when marketers sit down to set their email objectives.
26 Aug 2021
DMA Guide to Dialler Use 2021
What steps should you take for obtaining and using automated dialling solutions in a contact centre environment? Our latest guide supports new and experienced users of tech-based automated dialling solutions. Find expert insights on choosing a dialling solution and maximising operation efficiency.
25 Aug 2021
DMA Deliverability Hub: Live Q&A
The DMA Deliverability Hub part of the Email Council will be hosting live Q&A sessions via the Zoom Platform on the first Thursday of every month from 12:00 – 12:30 PM.
18 Aug 2021
Regulation Hub Update - July & August 2021
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.