Email Marketing Tactics Masterclass: 21 May 2024

Learn everything you need to create effective email marketing campaigns. This one-day course covers the whole process, from content, design and delivery, through to testing, measurement and analysis. Identify the key factors to success and gain the confidence to deliver results.

During this course you will learn to:

• Set the foundations for success with good quality data
• Understand the influence of copy and design for different devices
• Identify the key factors affecting email delivery
• Test, measure and refine your email campaigns for success
• Understand lifetime value and develop effective retention programmes

This course also constitutes Day 2 of our 2-day Email Marketing course; Email Marketing: Strategy and Tactics

Course Details:

What is an email list and how do you grow one

• Understand the sign up form.
• Learn how to gain valuable data about your subscribers.
• Learn to drive traffic to your sign up form.

Optimise your design and structure in your email campaign

• Understand the design requirements for different media.
• Learn how to optimise email for mobile.
• Identify wireframes and useful templates for your emails.

Create engaging content in your email campaigns

• Learn to write clear and persuasive copy.
• Learn how to make your content stand out.
• Understand how to use imagery in your emails.

Preparing to go live

• Identify the factors affecting email delivery.
• Understand filters and white lists.
• Learn how to keep your data clean and to high quality.

Who Should Attend?

This course is suitable for marketers who actively implement email campaigns, and who want to learn how to build campaigns right from content through to delivery and testing.

Previous delegates include:

• Product Marketing Executive (CIMA)
• Marketing Assistant (Jersey Choice Limited)
• CRM Manager (Expedia)
• Email Manager (VoucherCodes.co.uk)

Tutor:

Natalie Rockall
Natalie Rockall is the founder of Eleven11 Digital Ltd and is a freelance email marketing specialist, providing email marketing consultancy and training to organisations within the UK and abroad.

She has over 16 years of email marketing and CRM experience in small and large organisations such as The Body Shop, Eurostar, easyJet, MORE TH>N Insurance and EDF Energy, to name a few. Having held email specialist roles in client side organisations Natalie has hands on experience of both creating email strategy and implementing the required tactics to achieve email success.

She has spoken at the Email Insider Summit Europe event and has judged at both the DMA and DotDigital Dotties Email Marketing Awards.

Other Details:

• Next Course Date: 21 May 2024
• Location: Virtual Classroom
• Member Price: £400
• Non-member Price: £450