29 Aug 2012
The mind of the email marketer
For many years I have been actively involved in creating a community for email marketers. For five years starting in 2005 I moderated a listserv for email professionals called The Inbox Insiders and in 2010 I launched Only Influencers, a curated community for those passionate about digital...29 Aug 2012
Campaigns we like: Starbucks
Like most people, I don’t like being overtly sold to and so this email from Starbucks was very well received by me as there is no selling involved in it. Just a lovely free download for me. Within their loyalty programme Starbucks are including the occasional Surprise and Delight campaign...
22 Aug 2012
Member ContentNational email benchmarking report 2011
Welcome to the DMA’s National email benchmarking report 2011 which once again provides tremendous insight into the current trends of the UK’s email marketing landscape. This report highlights the massive contribution the email channel is making to the bottom line in these difficult economic...
20 Aug 2012
Email lifecycle marketing - white paper
This document has been written to help marketers better understand the life stages of an email address and how this directly relates back to the customer lifecycle. It is critical that email marketers use the media intelligently, because in the environment of an increasingly crowded inbox it is...
17 Aug 2012
Member ContentInserts industry report Q3 & Q4 2011
2011 saw the inserts market bounce back with a vengeance. The whole market, as measured by the DMA Inserts Council, was up by 6% from 2010. Four out of the five inserts sectors which were measured experienced positive growth in 2011: Daily newspapers, Sunday newspapers, Saturday supplements and...
08 Aug 2012
How to present newsletter content
Getting and keeping the reader's attention is an obsession for newsletter specialists like me. People scan email newsletters and choose whether or not to read on in seconds, so here are some tips from me on how to make your newsletter content more enticing. Tone and voice should be...
06 Aug 2012
Case study: Salvation Army
In 2010 The Salvation Army planned to door drop their banker pack prior to Christmas as this is the most responsive time of year for people to give and to recruit new supporters. However, because of heavy snow during the delivery period, some of the packs were delivered later than planned (post...
06 Aug 2012
Door drop digest: Carl Walsh, Mediacom
When I was asked for my views on the door drops I get through the letterbox, the first thing that I decided to do was to keep an eye on the volume of direct mail we also receive (cold acquisition of course) to see how the volumes stacked up against each other. Any direct media person needs a...31 Jul 2012
Member ContentPutting a price on direct marketing
Putting a price on direct marketing is the most comprehensive research to date into direct marketing industry’s financial contribution to the UK’s economy. The report puts a figure on the volume of sales direct marketing generates, assesses how much companies are spending on direct marketing,...