31 Jul 2012
Infographic - Putting a price on direct marketing
The Direct Marketing Association commissioned this report Putting a price on direct marketing 2012. It is the result of the most extensive original research into the economic impact and the value of direct marketing in the UK undertaken to date. This infographic summarises the report's key...
30 Jul 2012
Focus on draft EU Data Protection Regulation
Earlier this month, I sent DMA members an update on the proposed EU Data Protection Regulation, as it continues its progress through the European Union institutions. The Regulation is moving at a slow pace, but there’s a lot of activity both here in the UK and in Brussels. This article looks...
30 Jul 2012
Equalities Act - the end of age-based marketing?
From October, it will be illegal for businesses to make offers available only to some age groups – but there are a few exceptions to the rule… The ban on age discrimination in the provision of goods and services under the Equalities Act 2010 will come into force on 1 October. For example,...24 Jul 2012
7 tips to optimise your landing page for mobile
So – you’ve done the hard part – selling them on opening up the email and checking out what’s on offer and clicking – be sure to keep the momentum and don’t lose them here by having a less than pleasant and/or usable mobile experience. Econsultancy’s recent Email Marketing Census report found...
17 Jul 2012
FAQs: Web data
Web data analysis concentrates on how visitors to your website interact with your content. The primary purpose is to understand which areas of the website are “sticky” and which are not, as well as to recognise the effectiveness of your campaigns at driving visitors, and areas where your site...
17 Jul 2012
FAQs: Mobile marketing data
Mobile marketing refers to the process of marketing campaigns delivered via the mobile medium. Mobile has a number of unique benefits for marketers – it is 'always on, always there' and with messaging, it is 'always read'. UK penetration of mobile has now reached over 90% of the population...13 Jul 2012
Email metrics and measurement - white paper
Email marketing continues to be hugely successful in building and maintaining profitable customer relationships. This is in no small part due to the rich measurement that is possible for email marketing campaigns. This document has been written to provide email marketers with guidance as...
27 Jun 2012
Make time for these four simple email tests
Don’t let time constraints and competing priorities get in the way of testing your emails when there are quick and effective testing options are available, says Mark Brownlow . If you're reading this, then you probably already know that testing is a ‘good idea’ in email marketing. That’s why...20 Jun 2012
Cookie watch
The one-year amnesty on enforcement of the EU e-Privacy Directive (or cookie law) ended on 26 May 2012. The Information Commissioner’s Office (ICO) now has the power to fine companies up to £500,000 for breaches of the cookie law. Although the ICO doesn’t plan to issue fines from the outset and...