2011 saw the inserts market bounce back with a vengeance. The whole market, as measured by the DMA Inserts Council, was up by 6% from 2010. Four out of the five inserts sectors which were measured experienced positive growth in 2011: Daily newspapers, Sunday newspapers, Saturday supplements and Magazines. However, Sunday supplements were adversely affected by the closure of the News of the World in July 2011 and saw a drop of 32% from Q3 2010 to Q3 2011and a drop of 58% from Q4 2010 to Q4 2011. Assuming that the total figure for Sunday supplements in 2011 included figures for News of the World’s Sunday supplement from 2010, we would have seen a 10% increase in the overall inserts market in 2011.