Welcome to the DMA’s National email benchmarking report 2011 which once again provides tremendous insight into the current trends of the UK’s email marketing landscape. This report highlights the massive contribution the email channel is making to the bottom line in these difficult economic conditions.

The decrease in marketing budgets overall has been to the advantage of email, arguably the most accountable of all the channels and definitely the most efficient driver of revenue. Email is once again proving its value as the marketing work horse. The efficiencies can clearly be seen because email volumes have continued to grow with figures at the end of 2011 almost twice what they were in the same period in 2010.