Campaigns we like: Starbucks

Like most people, I don’t like being overtly sold to and so this email from Starbucks was very well received by me as there is no selling involved in it. Just a lovely free download for me.

Within their loyalty programme Starbucks are including the occasional Surprise and Delight campaign such as the one below, which is totally delightful simply because they’re not asking for anything in return – which in turn leaves me feeling ”warm and fuzzy” inside and certainly does contribute to the longevity of our relationship.

The simplicity of this email was also lovely – WIFM (What’s In It For Me) was very clear and obvious as were the download instructions.

All in all, in my opinion, it was an effective and successful campaign.

Kath Pay, co-founder, Plan to Engage
@KathPay

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