Email lifecycle marketing - white paper

This document has been written to help marketers better understand the life stages of an email address and how this directly relates back to the customer lifecycle. It is critical that email marketers use the media intelligently, because in the environment of an increasingly crowded inbox it is more important to make timing and content relevant to the recipient. Generating sustainable revenue from an email list is going to require information about the customer, and in this document we will consider the objective for each of the stages of the lifecycle.

This document aims to set out some strategies that will help marketers to develop meaningful communications with their customers, increasing relevance, encouraging engagement and improving ROI. The further reading section will provide extra resource to assist the marketer to develop lifecycle marketing strategies that have a positive impact on their marketing planning.

email_lifecycle_marketing_-_whitepaper.pdf