18 Sep 2014
Failed at real-time marketing? Try right-time instead
Have you failed at Real-Time Marketing yet? If yes, then that’s great – because it means that you’ve tried it out. Despite all the industry buzz, articles, and World Cup tweets, you’d be surprised at how many brands and marketers still haven’t jumped on...
18 Sep 2014
#dmaZEDTalks 2: Creative ideas to help your brandâs message be in the 1% that gets noticed
A whopping 99% of what we produce is ignored, and the only way to make sure that our work is in the 1% that isn’t is to be brave. Consumers are bombarded by 3,500 to 5,000 marketing messages a day and achieving cut-through is a huge challenge.
18 Sep 2014
#dmaZEDtalks 2: Top tips for creativity & integration...Be Brave!
What an inspiring evening for #dmaZEDtalks round two. A room full of creatives all trying to capture some golden nuggets to take back to the office. Lots of passion, swear words, story-telling, hatred for silos, bravery and even some chat about Accrington Stanley!
16 Sep 2014
Have your say about the FCA social media guidance
The FCA is reviewing its guidance on the use of social media for financial services promotions and is consulting on how best to proceed. We want to hear the views of members._54182e240c9d5-2.jpg)
15 Sep 2014
So who cares about the Living Wage?
12 Sep 2014
How Ikea went from hero to zero in a week
Creative genius of the Ikea ‘Bookbook’ ad for the launch of its 2015 catalogue turns sour when a direct mail turns up on my door step about a money-off promotion in a store 200 miles away.
12 Sep 2014
Royal Mail offers £500K Mailmark helping-hand for mail producers
Royal Mail has announced today (4pm, 12 September) that it’s making half a million pounds available for mailing houses and other mail producers to invest in software and hardware to support its new Mailmark product. Individual businesses can claim up to £50,000 to fund upgrades.
05 Sep 2014
Real-time marketing insights in 60 seconds
Watch four 60-second videos of speakers from our real-time marketing event at DigitasLBi on 4 September and find out how brands can create content that resonates with people and drives them to engage with and share it.05 Sep 2014