05 Sep 2014
Why brave, playful brands win in real-time marketing
Real-time marketing is where journalism meets marketing and creativity, with the help of some very sophisticated technology and data insight. It’s risky but the risk of not doing it is far bigger than getting it wrong.04 Sep 2014
Can a machine really know your customer better than you do?
We’ve all experienced the recommendation tools of ecommerce giants Amazon and eBay but as marketers we’re probably not all that comfortable with the idea of a machine deciding how and when to talk to our customer.03 Sep 2014
Emarsys: strategies to personalise your customers' brand experience
Led by Daniel Hagos, client solutions manager at Emarsys, this webinar shows you how to put the technology in place to create a personalised brand experience across all channels and touch points.
28 Aug 2014
5 ways to get the most out of your new DMA website
We hope you’re enjoying your new website. It’s great to see that a few of you have started adding content using our new ‘Contribute’ tool, as that’s what the new website is all about. Allow me to take you on a quick tour of the site to help you get the very most of all that it has to...
27 Aug 2014
5 ways the DMA guides will make your life easier, more productive and more profitable
The redesigned DMA guides offer you a practical platform on which to build your one-to-one marketing success. They support the DMA Code, giving you a gateway to understanding how to do one-to-one marketing the right way - for every channel and every sector.
21 Aug 2014
Introducing the new DMA Code
We have fundamentally re-designed the DMA Code to work intuitively for both marketers and customers. This approach to self-regulation recognises the need to focus on principles that go above and beyond compliance with the law.20 Aug 2014
Itâs time to explore your new DMA
Your DMA has evolved. The DMA's executive director, Chris Combemale, introduces the big changes: a brand new community-focused website, the launch of the DMA Code, a principles-based one that puts the customer first, and all the tools you need to drive business growth.
15 Aug 2014
Content marketing success isâ¦
Should we be judging content-led marketing in terms of financial ROI, or are views, likes and followers enough? Indicia's Ben Peachell investigates.15 Aug 2014