How Ikea went from hero to zero in a week | DMA

Filter By

Show All
X

Connect to

X

Please login to comment.

Comments

Too many brands just throw on a QR code and think that this is making the piece more 'digital' or 'integrated'. The full customer journey needs to be considered and brands should take this chance to continue a story online that is relevant, interesting and maybe even fun! 

Related Articles

As abandoned baskets reach the highest levels in a decade, how can you make sure your customers successfully checkout?

hero-man-thinking-about-making-a-purchase.webp

In today’s diverse marketing landscape, effective customer engagement is not just about selecting the right channels — it’s about integrating them seamlessly to deliver personalised, impactful experiences.

Among these channels, email remains a standout tool for nurturing relationships and driving purchase decisions.

Email-Benchmarking-WebImage.png
As Black Friday approaches, marketers face pressure to captivate customers. The '23 season showed how brands use real-time data, AI, and dynamic content to tailor their messaging and boost engagement. Learn from them to shape your strategy.
iStock-1661657038.jpg

Telemarketing continues to hold a significant place in the marketing strategies of many businesses, despite a relentless wave of digital transformation. Contrary to common misconceptions, telemarketing is not an obsolete tactic.

Depositphotos_103113358_S (1).jpg