Filter By

Show All
X

Connect to

X

Royal Mail offers £500K Mailmark helping-hand for mail producers

T-541308bc8b888-post-box_541308bc8b7d2-3.jpg

Breaking news – Royal Mail has just announced today (4pm, 12 September) that it is to make a half-million-pound fund available for mail producers to claim for investments in software and hardware upgrades to access its new Mailmark product.

Royal Mail has earmarked the fund to enable mailing houses, as well as in-house mail producers, to invest in new production technology to meet Mailmark’s specifications. The pot of money is available to all Royal Mail customers on a first come, first served basis.

Businesses are able to claim £1,000 per one million mailings, with individual business claims to be capped at £50,000. Claims can also be made retrospectively to the launch of Mailmark to cover mailings that qualify.

In a letter to customers from Royal Mail’s Head of business development – consumer & network access, Charles Neilson credits collaboration with the DMA as being key to the initiative. In May of this year, the DMA’s annual postal summit highlighted the fact that mail producers would have to invest to offer Mailmark for no commercial return. The issue was also raised by the DMA at the Mail Industry Forum in July. As a result, the DMA set up a working party from the Mailing Houses Council to assess the impact of Mailmark and held discussions with Royal Mail.

Launched in March of this year, Mailmark uses printed barcodes and recent upgrades to its optical recognition and sequence sortation systems, to provide clients with reports on where individual pieces of mail are at up to five different points in the mailing process.

To promote industry uptake, in 2015 Royal Mail is now offering a 1% cheaper price difference between Mailmark and CBC (Customer Barcode) mailings, which will rise to 5% in 2016. Royal Mail says it will only commit to offering CBC until 2017.

Royal Mail’s fund, and price promotion, are clearly incentives for the industry to invest in new equipment that so far have yet to see the business case for doing so.

Hear more from the DMA

Please login to comment.

Comments

Related Articles

Lockdowns have forced consumers into the D2C space for the first time. Who are they, and will they stick around? We highlight five actions that D2C brands need to take in order to turn a lockdown trend into permanent gain

Capture.JPG

Our dig into customer loyalty. The last time our Customer Engagement research investigated this topic was 2018. And this time, we conducted it amid one of the most dramatic shifts our generation has ever lived and worked through.

CE_HowToWinTrustandLoyalty.png

Harnessing the power of XCM’s bespoke Customer Data Platform, HORIZON, optimum trigger points, journey length and product combinations were determined. Resulting in targeted and personalised content inside The Cotswold Co. communications.

XCM image.jpg

Sharing email subject line testing results. With a method to see if Proof or Promise would work better... And more ideas you can apply yourself.

email-open-rate-test-dreamstime_m_98876665.jpg