06 May 2015
Email performance in snapshot
With average ROI for email campaigns rising 53% to £38 for every £1 spent in 2014, we show how email’s performance is improving in our infographic, produced using research from the DMA and DBS Data
02 May 2015
If copywriting is dead, what state is advertising in?
"Copywriting isn’t dead. It just smells funny.” That’s the verdict of copywriters on the standard of copywriting today. If copywriting is in bad shape, then advertising is too.
30 Apr 2015
DMA Future Writers' Labs - who's in the beta class?
To get to know the writers in the beta class of the DMA Future Writers’ Lab, Writer in Residence, Debi Bester, gave them a challenge.
30 Apr 2015
Google will tell you if your digital skills are hot or not
Google are asking marketers to take a digital skills survey, to see where how they rank and what everyone needs to learn.
29 Apr 2015
Why B2C telemarketing works
Research conducted by the DMA found that 93% of businesses surveyed said that telemarketing is effective. Here, we share some insight on why B2C telemarketing works and how it delivers a tangible ROI for marketers.22 Apr 2015
How social media is affecting the youth vote
Million-hit mash-ups and what Gen Y are really thinking
22 Apr 2015
What buzzwords really mean
Advertising and marketing is often about making things clear, whether it's clear messaging, clear language or clear benefits. So why are so many advertising buzzwords so very opaque? We hope to shed some light
22 Apr 2015
DMA election manifesto - vote for creative industries
With less than three weeks until election day, the DMA wants all parties to pay attention to the creative industries, and sign-up to our four point plan
22 Apr 2015
DMA manifesto
The DMA has drawn-up four pledges for political parties to commit to, to support creative and data-driven industries.