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21 Apr 2015
Unbelievably, Industry still waits for HMRCâs revised guidance on VAT
Earlier this year I reported on the discussions that the DMA and the Charity Tax group had been having with HMRC about how services should be treated in respect of VAT if they were supplied with zero rated print
17 Apr 2015
Email ROI increases 53% to - £38 compared to 2013 thanks to new techniques and approaches
ROI for email campaigns rose 53% to an average of £38 for every £1 spent in 2014, according to the DMA’s latest National Client Email report, published today
17 Apr 2015
Information Tribunal gives Reactiv Media increased fine of £75,000 for rogue telemarketing
The Information Tribunal has awaded Reactiv Media an fine of £75,000, increased from £50,000 during an appeal hearing held in York last week. Reactiv had consistently called consumers registered with the Telephone Preference Service (TPS)
17 Apr 2015
Rory Sutherland on disruptive technology and branding
Part two of the two-part interview between SharpEnd's head of strategy Michael Bayler and Ogilvy and Mather's UK vice chairman Rory Sutherland
15 Apr 2015
Rory Sutherland on shopping, telemarketing and Daniel Kahneman
Watch part one of a two-part interview by SharpEnd's head of strategy Michael Bayler with Ogilvy and Mather's UK vice chairman, Rory Sutherland
15 Apr 2015
dotmailer: Plan and build your strategy
A five step plan to build your strategy presented by dotMailer's client services director Skip Fidura
13 Apr 2015
A Digital Bill of Rights?
The Lib Dems want the digital rights of consumers defined in a single piece of legislation, the so-called Digital Bill of Rights._552bcc304dc64.png)
08 Apr 2015
DMA Public Affairs round-up: nuisance calls legislation changed and the EU DPR makes good progress
In Jan-Mar 2015 there was progress on nuisance calls and the EU DPR, the Chancellor released the Budget and there was a minor setback on VAT for advertising mail.
31 Mar 2015
Social media data: connecting the dots
What do the Eiffel tower, Crayola pencils and a Bunsen burner have to do with social media?_551aa2749a2e6.gif)